Workshop on: Online Campaigns and Social Media for Nonprofits
 21st to 23rd December, 2009



Social media can be used as a powerful tool for social change. Maybe you already have a Facebook profile and may have even braved Twitter, but do you really understand how to use these tools effectively? We will walk you through planning your social media goals and will help you to measure the outcomes. Your objectives could be varied-- perhaps you wish to recruit new volunteers, energize existing supporters, inform donors or just market your cause. We will talk about ways to get there.

OBJECTIVES OF THE WORKSHOP:

This workshop is for women working in the development sector (associated with a non-profit organization or working individually). It will help them learn how to plan and execute online campaigns using social media and other online tools.

CONTENT:

        *  Strategizing online campaigns

        * Integrating online tools into communication and fundraising plans

        *  Website best practices, including synchronizing with social media outreach

        *  Best practices for a range of social media tools (Facebook, Twitter, Blogging, etc.)

        *  Other interactive tools, such as email blasts, discussion forums, fund raising widgets
           etc.

        *  Creating a social media strategy for organizations

        *  Learning how to use analytical tools to measure online results

ALSO...

           * Participants will receive hands-on practice

           *Experienced activists will share their knowledge, including guest speaker Pramada 
            Menon, prominent human rights activist from Delhi.

APPLICATIONS SOLICITED FROM:

Women working towards a social cause, whether associated with a non-profit organization or working individually. Applicants should have basic computer literacy. The workshop will be conducted in English.

COSTS:

Participants are expected to contribute Rs. 3000 towards the cost of the workshop. This will cover equipment, food and snacks, resource material and resource fee. Participants are expected to bring their own laptop. Outstation participants will have to arrange for their own stay and travel.

ORGANIZERS:

-Feminist Approach to Technology (FAT)

FAT is a not-for-profit organization working towards empowering women through technology by enhancing women's awareness, interest and participation in technology. FAT also extends technical support and education to Women's Rights Organizations and other organizations led by women.

Website: www.fat-net.org

-Joint Leap Technologies (JLT)

Joint Leap Technologies provides web strategy to nonprofits and businesses looking to make a difference. JLT specializes in web development and social media consulting.
JLT and FAT together form a social hybrid, which means the majority of the profit is donated to FAT. Together, they work to help nonprofits expand their capacity through technology.

Website: www.jointleaptech.

NOTE:
We thank Sarai-CSDS for letting us use the Seminar Hall for the workshop.

REGISTRATION CLOSES ON: 7th December, 2009

HOW TO APPLY:

Please fill the registration from here:
http://fat-net.org/Registration_form_social_media_workshop.doc

Payments will be accepted in the form of demand drafts payable to "Feminist Approach to Technology Society"  for the amount of Rs. 3000.

Both the form and the demand draft need to reach the address mentioned below on or before 7th December, 2009.

ADDRESS:

Feminist Approach to Technology (FAT)
A 6/1, Ground Floor, Adhchini
P.O: Malviya Nagar
Near: Punjab National Bank, Sarvodaya Enclave
New Delhi - 110017
Phone number: +91-11-46595829