Eight months ago, when the researcher joined a prestigious private sector bank in Udaipur, he did so with the notion of ensconcing myself in a comfortable and cushioned position in the otherwise volatile world of finance. This was not to be so. He was taken in as an officer trainee but was made to garner hands-on experience right from day one. Within days he was allotted a Financial ID that made him answerable to the corporate office in Mumbai for every wad of notes he handled. Seemingly, the banking procedures have been far more spruced up logically in comparison to those practiced a decade before in the small town in which he lives. Reality, though, is in stark contrast to the virtual appearances. The name of the game is sales and marketing. Banks are no longer the safe havens to park one's hard-earned deposits and earn regular profits over a period of time. The project intends to make a compartmentalised study of six papers dealing with the profit making practices of the bank as a sales machine, and also will maintain a regular blog of events.

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