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Veena Naregal: Informal Economies and Distribution Practices: Studying Bollywood
Despite the evident cinephilia of Indian audiences and an estimated current turnover of Rs. 5000 crore, the Hindi film industry continues to largely rely on off-the-books speculative capital and parallel money markets for its finance and distribution arrangements. This study initiates the necessary task of gathering data and practices in the distribution and exhibition sector. It focuses on representative segments of two major distribution territories: 1) Bombay: comprising of Maharashtra, North Karnataka and Gujarat; 2) Delhi and UP.
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